Transforming an Initiative into a movement

An initiative to promote livelihood generation activities within disadvantaged communities by establishing, recognizing and promoting micro-enterprises started and owned by members from vulnerable and economically weaker sections of society. This initiative aims to address the challenges faced by women entrepreneurship in India and foster their growth and development in the business landscape.

The key transformation sought through this initiative is to ensure economic empowerment and inclusion of the targeted beneficiaries, especially women entrepreneurs in India, in the process of economic growth of the country by enabling them to become contributors to the process and to reap the resultant benefits from the same.

The pathway for transformation will be through the creation of an enabling environment which addresses the gaps in the process of ensuring not just economic but social empowerment. The distinguishing features of this transformative initiative include providing relevant training, mentoring, guidance, and support to persons coming from severely disadvantaged backgrounds to become entrepreneurs who can establish, run, and scale-up their own enterprises independently, thereby creating livelihood opportunities not only for themselves but for others in their communities. This initiative plays a crucial role in women entrepreneurship development by offering resources and assistance to aspiring female entrepreneurs.

To ensure long term sustenance and create deep impact within the targeted communities through this model, ArunaSocial Ventures is developing D2C brands for providing a platform for these enterprises to market their products and to generate income through sale of handcrafted curated products targeted at national and international consumers. These D2C brands are being developed for marketing through ecommerce platforms and the brand’s own online store. This is to be followed by creation of offline D2C marketing channels.